About Us
Service transformation is ultimately a people transformation.
Digitalisation, connected equipment, new business models, recurring revenue and AI are creating enormous opportunities for industrial companies to build stronger, more valuable service businesses.
But turning those opportunities into sustainable growth requires more than technology and strategy.
It requires the right organisation, the right capabilities, the right leadership and the right people.
Servitisation.World was created to help industrial companies build them.
We bring together two complementary areas of expertise: decades of first-hand experience leading and transforming global service businesses, and decades of international experience building the organisations, capabilities and talent required to execute business strategy.
Our focus is practical: helping companies understand where they are, where they want to go, what needs to change, and what people and capabilities they need to get there.
Dag Grönevik
Dag Grönevik
Global Service Transformation Leader
Dag Grönevik brings more than three decades of service leadership experience within international industrial companies. His career spans country operations, regional management and global business leadership, culminating in executive responsibility as a member of Elopak's Group Leadership Team.
At Tetra Pak, Dag served as Director of Technical Service in Russia and China before becoming Head of Services for South and South-East Asia. Dag played a central role in driving a challenging global transformation across Tetra Pak—evolving service from a predominantly technical support organisation into a strong business focused on customer value, growth and profitability.
Dag subsequently joined Sidel as Vice President of Services, where he played a leading role in the strong development of the company's global service business and its growing contribution to customer value and profitability.
Most recently, as Elopak's Executive Vice President of Equipment and Services, Dag held responsibility for the company's global equipment and service activities.
Dag's expertise encompasses:
- Shifting product- and technology-focused cultures to recognise the strategic value of services.
- Creating service strategies and commercial approaches that deliver customer value, revenue and profitability.
- Building the organisational structures and capabilities needed to support service-led growth.
- Leading the implementation and development of service businesses at country, regional and global levels.
- Identifying the leadership and specialist talent capable of driving service transformation.
At Servitisation.World, Dag's focus is clear: helping companies make service central to how they compete, grow and create lasting customer value—and ensuring they have the leadership and organisational capability to make it happen.
Dag Grönevik
Co-Founder, Servitisation.World
Richard Cowley
Richard Cowley
Global Organisation, Capability & Talent Leader
Richard Cowley brings more than four decades of international experience helping organisations translate business ambition into the organisation, capability, leadership and talent required to deliver it.
His career spans multinational, entrepreneurial and consulting environments across Europe, Asia and the Middle East, working alongside CEOs, executive teams and functional leaders through periods of growth, transformation and significant organisational change.
At Kimberly-Clark, Richard held senior regional roles within a US$1.4 billion Asian business, contributing to growth from US$335 million to US$520 million over four years. He co-led major Sales and Marketing Capability transformations spanning organisation structure, commercial processes, execution, leadership and capability.
At Tetra Pak, Richard worked during a period of significant global transformation, leading capability development across functions including Technical Service, Key Accounts, Processing and Customer Service. He subsequently supported the transformation of Tetra Pak's Technical Service organisation across Asia/Oceania, covering organisational principles, structure, core capabilities, accountability, customer culture, work processes and governance.
Richard has also led strategic workforce capacity and capability planning aligned directly to long-term business growth plans and has undertaken organisation transformation and advisory work across the Middle East, Asia and Europe.
Alongside this work, Richard has extensive international talent experience, identifying and recruiting executive leaders and specialist professionals for industrial and service organisations including Tetra Pak, Sidel, Elopak, ANDRITZ, Cavotec, Marel and Enphase.
Richard's expertise encompasses:
- Translating business strategy into organisation, capability and talent requirements.
- Designing organisational structures, roles, accountabilities and capabilities to support growth and transformation.
- Building strategic workforce and capability plans aligned to future business requirements.
- Strengthening leadership, performance and organisational effectiveness.
- Identifying and recruiting the leaders and specialist talent required to execute transformation.
At Servitisation.World, Richard's focus is equally clear: ensuring service strategy can be translated into organisational reality—with the structures, capabilities, leadership and specialist talent required to turn ambition into execution.
Richard Cowley
Co-Founder, Servitisation.World
Two Perspectives. One Challenge.
Dag has spent more than three decades leading, building and transforming global service businesses.
Richard has spent more than four decades building the organisations, capabilities, leadership and talent required to execute business strategy.
Together, that creates a different perspective on servitisation.
We understand the service business that needs to be built.
And we understand the organisation and people needed to build it.
That is the thinking behind Servitisation.World.
We help industrial companies move from service ambition to organisational capability, from organisational capability to execution, and from execution to sustainable service growth.
Servitisation.World
Service Strategy. Organisation. Capability. People. Growth.
Our Values
Central to any meaningful and dedicated organisation is a set of values - we focus on values that support both the client and the candidates, both are central to our core proposition.
ALWAYS focusing on the delivery of the business and client aspiration
ALWAYS treating the candidate with the utmost respect and understanding
Our core values define us as a partner, company and as individuals:
- The wellbeing of our team and clients always comes first
- We deliver on our commitments without compromise
- We work in deep partnership with our clients so they feel we are one
- We are committed to helping people achieve their aspirations
Our Promise
You hear it daily, our commitment, our objective, our goal - for us it is much more it is Our Promise that we will put you our customer first in all that we do, our charter is below:
- To be exemplary, the benchmark in all we do to support the sourcing of Servitisation Talent , we exist to serve.
- As an exemplary talent organisation we support the acquisition and development of talent to deliver business goals and candidate aspirations.
Principles
We are fair and ethical in all we do, with a specific focus on activity promoting diversity and inclusion.
We will deliver best in class recruitment practice and apply this to all category of jobs.
We will deliver a differentiated level of support for candidates to help them to manage their career growth.
We will regularly review our delivery and support processes, reviewing feedback from clients and candidates, concurrently ensuring we keep up-to-date with new recruitment/resourcing approaches.
Leading the Future of Servitisation Transformation
At Servitisation.World, we are proud to be pioneers in promoting servitisation careers that are transforming the global workforce - connecting professionals with emerging roles in equipment-as-a-service (EaaS), IoT-driven support, and remote diagnostics. Our platform is crafted to support professionals transitioning from traditional engineering roles into service-oriented careers with digital capabilities.
As organisations shift from product-only models to product-service systems (PSS), our platform serves as the bridge between visionary employers and forward-thinking professionals ready to thrive in the servitised economy. We specialise in connecting talent with Servitisation roles that integrate Sales and Marketing, Delivery and Operations, Governance, Risk and Performance Excellence, and Innovation and Development.
Our mission is to support this shift by offering a focused ecosystem of opportunities across Servitisation sectors. With more businesses adopting outcome-based service contracts and subscription-based equipment models, the need for skilled professionals in remote monitoring, IoT integration, and predictive maintenance is growing rapidly. These are no longer niche roles—they're central to business strategy.
We actively support organisations focussed on servitisation by helping hire talent capable of managing subscription-based service models, performance contracts, and data-enabled services. As more companies adopt servitised offerings, there is a growing demand for agile, multidisciplinary professionals—and that’s exactly who we aim to support.
We actively help companies implement equipment-as-a-service (EaaS) models and hire talent capable of managing asset lifecycle strategies, digital service portals, and customer success management. Whether it's a field service technician working on automated production lines or a data analyst enabling real-time service interventions, our job portal delivers the reach, relevance, and responsiveness today’s industry demands.
In addition to job listings, our platform curates valuable content to educate both employers and candidates on the trends driving servitisation in industry. We promote awareness around circular economy initiatives, sustainable service delivery, and the convergence of AI, data science, and machine learning in technical service roles. Our community is built for knowledge sharing and future-readiness.
Whether you're a recruiter seeking highly skilled talent or a professional looking to grow in service-led industries, Servitisation.World is your trusted partner in navigating the evolving world of servitisation employment. We are committed to supporting your journey with tools, insights, and opportunities that match the pace of transformation in the global job landscape.
Beyond job listings, Servitisation.World offers a knowledge-driven platform that empowers both employers and candidates. We champion awareness on trends such as circular economy initiatives, sustainable service delivery, and the integration of AI, machine learning, and data science in servitisation functions. Our goal is to nurture a community that is informed, adaptive, and future-ready.
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